Barthox' Tumble, Media Selection in Industrial B-to-B Marketing?

Media Selection in Industrial B-to-B Marketing? « Barthox little posts’ keep »

Selecting the right communication media/channel is an important task for a Marketer. Industrial B-to-B Marketing is no exception! I just found out on John Sonnhalter’s blog that Gardner Publications recently rolled out a survey (link to the pdf version) on what media are used by manufacturing facilities managers to get their information …